Temporary Individual Giving Manager

Job Summary

Circa £40,000 per annum, full-time equivalent

We are a multi-award winning, creative and innovative organisation, with an ambition to make our mark in the mass marketing arena. We’re looking for an experienced direct marketer who is proactive, passionate and creative in their approach and who believes in creating a personal and rewarding experience for the UK public to make a difference to the lives of the world’s most vulnerable children.

The Individual Giving Manager will report into the Senior Individual Giving Manager and is responsible for delivering key Individual Giving campaigns and projects, including our stewardship retention programme via a range of direct marketing channels, in order to drive income and achieve our strategic objectives. You will also be responsible for the ongoing monitoring, continuous improvement and success of our Individual Giving campaigns that provide low risk, unrestricted income - crucial to our future growth as an organisation.  

Your Role

The Individual Giving Manager will be responsible for helping to devise, and then deliver, our Individual Giving retention programme to our warm donor base – which includes Regular Giving Upgrade, Reactivation and Cash to Conversion campaigns, as well as Cash appeals, Stewardship communications and welcome journeys for new donors. You will work with a range of channels including telemarketing, email, SMS and direct mail. We are not aiming to replicate existing Individual Giving models, so you will take a bold and pioneering approach to mass marketing and stewardship, breaking down conventional barriers to achieve transformational growth. 

You will be experienced in direct marketing – creating compelling propositions and content, able to plan and carry out sophisticated stewardship journeys, whilst ensuring there are robust systems and processes in place to execute superb supporter care. 

You will work closely with the Acquisition team to ensure activities are optimised and integrated at all times. You will have a strong campaign management approach (from planning to evaluation) and be responsible for the ongoing monitoring, continuous improvement and success of each campaign you deliver, using data and insights to shape future campaigns and helping to grow unrestricted and sustainable income. 

Your Responsibilities

• To be responsible for delivering War Child’s Individual Giving supporter retention programme, including cash and emergency appeals, warm telemarketing (upgrade, reactivation and C2C), welcome journeys and a series of engagement communications across the year. Our multi-channel approach requires a good knowledge of telemarketing, email, SMS and direct mail, as well as KPI monitoring, analysis and learning for the continuous improvement and success of the programme. You may also be required to carry out some Regular Giving acquisition activity as needed.  
• To work closely with the Acquisition team and Senior Individual Giving Manager, to ensure all campaigns and supporter journeys are well planned, joined up, and motivate potential and existing supporters with a personalised and rewarding experience. This includes the planning and delivery of strategic supporter journeys, and creating new processes to ensure maximum effectiveness and efficiency across the programme.
• Monitor income and expenditure for each campaign you deliver against targets and budgets, and provide regular reports and updates on progress and performance (including the attrition of donors).
• Draw on fundraising knowledge and expertise to support the Senior Individual Giving Manager and Head of Individual Giving with the overall supporter retention strategy, including making key recommendations on targets, opportunities for growth, scale back, and spend needed, while considering the external environment / trends across the sector, audience insight and campaign learnings – helping to influence strategic decisions on future investment.
• Ensure excellent stakeholder and agency management, so that War Child is in a strong position to motivate sector specialists to engage with our brand and form long-term relationships.
• To maintain an up to date knowledge of current activities at War Child and be an advocate of the War Child brand. 
• Work closely with the Fundraising Compliance Manager and other key team members to ensure that all marketing activity is in line with compliance regulations set by the IOF, DMA, ICO, Fundraising Regulator and GDPR legislation.
• Contribute to creating a culture committed to the safeguarding of children and adults, and compliant to WCUK’s Child Safeguarding and Adults at Risk Policies.  

You Are

• An experienced Individual Giving fundraiser, with demonstrable knowledge of mass market channels, supporter retention campaigns and direct marketing principles, ideally gained within an international development or humanitarian NGO setting so you can present War Child’s work with authority. 
• Someone with a proven track record of successful fundraising results, maximising the potential income across every campaign you are responsible for, and delivering against income targets to budget and on schedule.
• Analytically and numerically strong, and confident in using Excel. Able to take an evidence-led approach to enhancing performance, by analysing data patterns and trends (including the attrition of donors), and using a range of KPIs to monitor and predict performance. 
• An excellent copywriter, someone who is passionate and experienced at crafting compelling direct marketing copy, creative and journeys for Individual Giving donors.
• Experienced at using a relational database to support and report on fundraising activity, using insight and analysis to identify opportunities. 
• An excellent communicator with strong relationship-building skills internally and externally.
• An excellent multitasker who can prioritise a demanding and varied workload efficiently.
• Someone with a good understanding of the principles of fundraising regulation and GDPR, and its implications for fundraising policy and practice.
• Highly organised, process driven, proactive and have an excellent eye for detail.
• Willing to work outside of normal working hours where needed, in response to emergencies. 

About Us

Our Values

• Bold: We use our passion and creativity to deliver high quality evidence-based work designed to maximise our beneficial impact for children in conflict.
• Accountable to children: Children can rely on us to respond to their voices and to treat them with respect and dignity.
• Anti-racism: Anti-racism is not merely a belief. It includes actions that we mainstream throughout our work to change and challenge policies and behaviours that perpetuate racism.
• Transparent: We expect to be held to account by our supporters and participants and we respond with openness and honesty.
• Supportive of each other: We support each other to achieve ambitious goals and be the best we can be. We are honest and open, sharing our successes & confronting our challenges.

Our Benefits

• Flexible working - we recognise the considerable benefits that flexible working can bring and are happy to discuss any possible flexible working options with our employees from hiring. For most roles, the following types of flexibility are usually possible: flexible hours, occasional working from home and compressed hours.
• Annual leave – 28 days per year (full-time) rising to 33 days with service, plus bank holidays
• Pension - all eligible employees automatically enrolled into a Group Personal Pension Plan with a 5% employer contribution, with minimum employee contribution on a salary sacrifice basis
• Family leave – we offer enhanced maternity, paternity, adoption & shared parental leave
• Health & wellbeing - employees may take advantage of a healthcare cash plan and a range of wellbeing initiatives and training. In addition, all employees have access to free, confidential one-to-one wellbeing consultations with trained counsellors.
• Learning & development - dedicated to the investment in learning and continuing professional development for all our employees
• Workplace Nursery Benefit – employees make tax and NI savings on nursery costs for children up to the age of 5
• Range of flexible benefits such a Cycle to Work scheme and season ticket loans.

Flexible Working

We positively support flexible working arrangements. These currently include: office working, homeworking, part-time hours, compressed hours, flexi-time, flexi-place (hybrid working) and job shares. We would be happy to discuss individual flexible working requests during the interview process.

How to Apply

• To apply, simply submit an application through our Current Vacancies page and attach a copy of your CV.
• If you have any questions about reasonable adjustments before or during your application, we welcome the opportunity to talk about what we can do to fairly adapt our process for you. Please share what you’re comfortable with to help us put the right support in place, by emailing careers@warchild.org.uk. Anything you tell us will be kept completely confidential by our HR team.
• We are unable to provide sponsorship for this post. In order to apply, you must be able to demonstrate your eligibility to work in the country where this role is based.

Safeguarding

Our work with children and at-risk adults to keep them safe is the most important thing we do. We are committed to the safeguarding of children and vulnerable adults in all areas of our work. We have zero tolerance for any behaviours and practices that puts children and/or vulnerable adults at risk of abuse and/or harm. All candidates selected for interview will be asked relevant child safeguarding question(s) during the selection interview. Successful applicants will be expected to be compliant with and sign up to our Safeguarding policy, our Code of Conduct and PSEAH (Protection from Sexual Exploitation, Abuse & Harassment). You can find these policies: https://www.warchild.org.uk/our-work/policies-and-reports/safeguarding

Diversity and Inclusion

We value diversity and inclusion and are committed to ensuring that all our people and job applicants are treated fairly, irrespective of where, what or whom they were born, or of other characteristics. We want to offer a safe and inclusive workplace where all our people, especially those who are currently marginalised or underrepresented, can be themselves at work. You can read our Diversity and Inclusion policy on our website, and if you have any questions about our commitment to diversity and inclusion do get in touch: https://www.warchild.org.uk/our-work/policies-and-reports/diversity-and-inclusion

Pre-employment Checks

Employment with War Child will be subject to the following checks prior to your start date:

• a satisfactory police record check to include a Disclosure and Barring Service (DBS) check and/or an International/National Criminal Record Check
• a clear vetting and Due Diligence check
• receipt of two professional satisfactory references