Senior Individual Giving Manager
Job Summary
Salary for this full time role is £47,500 per annum.
This is a fixed term contract until April 2026.
We are a multi-award winning, creative and innovative organisation, with an ambition to make our mark in the mass marketing arena. We’re looking for an experienced direct marketer who is proactive, passionate and creative in their approach and who believes in creating a personal and rewarding experience for the UK public to make a difference to the lives of the world’s most vulnerable children.
The Senior Individual Giving Manager is responsible for the delivery of three key Individual Giving areas: Individual Giving Retention, Challenge Event & Community Fundraising and Supporter Care. They will oversee critical campaigns and a stewardship retention programme via a range of direct marketing channels, in order to drive income and achieve our strategic objectives. They will also work closely with the Head of Acquisition & Individual Giving to shape our Individual Giving strategy, and will be responsible for the ongoing monitoring, continuous improvement and success of campaigns that provide low risk, unrestricted income - crucial to our future growth as an organisation.
If you share our values and believe that children’s lives should not be torn apart by war, we want to hear from you.
Your Role
You will have a significant impact on our fundraising activity and be at the forefront of shaping our interactions with the general public, by helping to create and then leading on the implementation of our Individual Giving Strategy, leading on the implementation of our Challenge Event & Community Fundraising programme, and overseeing our Supporter Care function. You will provide line management to the Individual Giving Manager, Challenge Event & Community Fundraising Manager and Supporter Care & Individual Giving Assistant, ensuring excellent levels of stewardship are delivered to our donors and supporters at every interaction.
You will be experienced in direct marketing – creating compelling propositions and content, able to plan and carry out sophisticated stewardship journeys, whilst ensuring there are robust systems and processes in place to execute superb supporter care.
You will work closely with the Acquisition team to ensure activities are optimised and integrated at all times. You will have a strong campaign management approach (from planning to evaluation) and be responsible for the ongoing monitoring, continuous improvement and success of each campaign your team delivers – using data and insights to shape future planning and the growth of the Individual Giving programme.
Your Responsibilities
- To provide first-rate line management to your line reports in the Individual Giving team. You will model excellence in management that will result in your team thriving in their roles and developed to achieve their best, with high standards of performance and behaviour, whilst maintaining high levels of wellbeing. As a senior member of the Supporter Engagement team, you will model these high standards of performance and behaviour to support the
- To oversee the delivery of War Child’s Individual Giving supporter retention programme, including cash and emergency appeals, warm telemarketing (upgrade, reactivation and C2C), welcome journeys and a series of engagement communications across the year, providing feedback on copy and creative, as well as providing sign-off on data selections and briefs for Individual Giving. Our multi-channel approach requires a good knowledge of telemarketing, email, SMS and direct mail, as well as KPI monitoring, analysis and learning for the continuous improvement and success of the programme. You may also be required to carry out some Regular Giving acquisition activity as needed.
- To lead, alongside the interim Senior Acquisition Manager, on cross-organisational Data project, with the objective of maximising on currently underutilised data opportunities from across the organisation, ensuring that all roads ultimately lead to regular giving.
- To work closely with the Head of Acquisition & Individual Giving, and the Acquisition team, to ensure
- To oversee our Supporter Care function, including leading on all call handling and complaints process training, overseeing our refunds process and people in vulnerable circumstances policy, and ensuring all SLAs are met. You will also be required to manage some elements of our Legacy fundraising programme (including admin, stewardship and acquisition activity) as needed.
- To oversee our Challenge & Community Fundraising function, including the planning and delivery of core events, the acquisition of new fundraisers and the stewardship of existing fundraisers. You will provide feedback on copy and creatives and ensure all SLAs are met. You will also work closely with your line report, the Challenge & Community Fundraising Manager, to maximise the income potential of supporters through exploring new opportunities and ensuring excellent levels of supporter care and thorough results reporting.
- Deliver on annual income targets for each function you oversee, monitoring income and expenditure for each campaign and providing regular progress reports and updates on performance to the Head of Acquisition & Individual Giving and the Leadership Group as required. This includes reporting on Supporter Care SLAs and processes.
- Draw on fundraising knowledge and expertise to support the Head of Acquisition & Individual Giving on the development and implementation of the department strategy, including making key recommendations on targets, opportunities for growth, scale back, and spend needed, while considering the external environment / trends across the sector, audience insight and campaign learnings – helping to influence strategic decisions on future investment. budgeting and planning.
- Support the Head of Acquisition & Individual Giving on our budgeting and planning, by leading on the monthly Management Accounts process for your areas and supporting the Head of Acquisition & Individual Giving on reforecasts.
- To utilise your direct marketing expertise to maximise the potential income across every campaign you are responsible for, and to be a practitioner, modelling high standards of hands-on direct marketing and individual giving knowledge to your team.
- To ensure excellent stakeholder and agency management so that War Child is in a strong position to motivate sector specialists to engage with our brand and form long-term relationships.
- To take responsibility for updating the out of hours emergency rota for your team.
- To maintain an up to date knowledge of current activities at War Child and be an advocate of the War Child brand.
- Work closely with the Fundraising Compliance Manager and other key team members to ensure that all marketing activity is in line with compliance regulations set by the IOF, DMA, ICO, Fundraising Regulator and GDPR legislation.
- Contribute to creating a culture committed to the safeguarding of children and adults and compliant to WCUK’s Child Safeguarding and Adults at Risk Policies.
These duties provide a framework for the role and should not be regarded as a definitive list. Other reasonable duties may be required consistent with the grade of the post.
You Are
- An experienced senior fundraiser, with demonstrable knowledge of mass market channels and direct marketing principles, ideally gained within an international development or humanitarian NGO setting so you can present War Child’s work with authority.
- An experienced people manager, with a strong understanding of the principles of motivational people management and individual development, and be able to apply this confidently.
- Experienced in turning individual giving strategies covering multiple channels, products and audiences into detailed plans and activities.
- Analytically and numerically strong, and highly confident in using Excel. Able to take an evidence-led approach to enhancing performance, by analysing data patterns and trends (including the attrition of donors), and using a range of KPIs to monitor and predict performance.
- Experienced at working in a target-led environment with a proven track record of successful fundraising results, delivering against targets and income growth.
- Someone with a good working knowledge of best-practice Supporter Care and Challenge & Community principles and stewardship, and a passion for delivering excellent service to donors and supporters.
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All candidates for roles based in London are required to have the right to work in the UK.
About Us
At War Child we are driven by a single goal – ensuring a safe future for every child affected by war.
Using our 30 years of experience and proven methodologies, we aim to reach children as quickly as possible when conflict breaks out and stay long after the cameras have gone to support them through their recovery. We work with local communities and governments to help protect and educate children, and support them to heal and learn, for a safer, brighter future.
We understand children’s needs, respect and stand up for their rights, and put them at the centre of everything we do – because one child caught up in conflict is one child too many.
Every day, our local teams are in communities and in refugee camps creating safe spaces for children to play, learn and access psychological support, and we specialise in responding rapidly to emergency crisis situations to deliver immediate and critical care impartially to help to those who need us most, when they need us most.
Because no child should be part of war. Ever.
Our Values
- Bold: We use our passion and creativity to deliver high quality evidence-based work designed to maximise our beneficial impact for children in conflict.
- Accountable to children: Children can rely on us to respond to their voices and to treat them with respect and dignity.
- Anti-racism: Anti-racism is not merely a belief. It includes actions that we mainstream throughout our work to change and challenge policies and behaviours that perpetuate racism.
- Transparent: We expect to be held to account by our supporters and participants and we respond with openness and honesty.
- Supportive of each other: We support each other to achieve ambitious goals and be the best we can be. We are honest and open, sharing our successes & confronting our challenges.
Our Benefits
- Flexible working - we recognise the considerable benefits that flexible working can bring and are happy to discuss any possible flexible working options with our employees from hiring. For most roles, the following types of flexibility are usually possible: flexible hours, occasional working from home and compressed hours.
- Annual leave – 28 days per year (full-time) rising to 33 days with service, plus bank holidays
- Pension - all eligible employees automatically enrolled into a Group Personal Pension Plan with a 5% employer contribution, with minimum employee contribution on a salary sacrifice basis. This increases to 6% after one year's service.
- Family leave – we offer enhanced Maternity, Partner/Co-Parent/Paternity Leave, Adoption & Shared Parental Leave
- Health & wellbeing - employees may take advantage of a healthcare cash plan and a range of wellbeing initiatives and training. In addition, all employees have access to free, confidential one-to-one wellbeing consultations with trained counsellors.
- Learning & development - dedicated to the investment in learning and continuing professional development for all our employees
- Workplace Nursery Benefit – employees make tax and NI savings on nursery costs for children up to the age of 5
- Flexible public holidays - up to two standard UK public holidays can be exchanged for those that have cultural or religious significance.
- Cancer Cover: Voluntary contributions can be made through payroll allowing employees to claim back on a range of cancer treatments.
- GP 24/7 Helpline: A GP helpline is be available to all UK employees providing access to a qualified GP, 24/7 via a telephone or webcam consultation, and offers diagnosis, advice and reassurance on a range of medical matters, as well as authorisation of private electronic prescriptions.
- Welcome Bag for new starters: A War Child Tote bag, War Child T-shirt and some other practical things to welcome new colleagues to War Child.
- Discounts on War Child Merchandise: 25% discount on full price War Child merchandise, available to all employees, sold through Shop for Good.
- Range of flexible benefits such a Cycle to Work scheme and season ticket loans.
Flexible Working
We positively support flexible working arrangements. These currently include: office working, homeworking, part-time hours, compressed hours, flexi-time, flexi-place (hybrid working) and job shares. We would be happy to discuss individual flexible working requests during the interview process.
How to Apply
- To apply, simply submit an application through our Current Vacancies page and attach a copy of your CV.
- If you have any questions about reasonable adjustments before or during your application, we welcome the opportunity to talk about what we can do to fairly adapt our process for you. Please share what you’re comfortable with to help us put the right support in place, by emailing careers@warchild.org.uk. Anything you tell us will be kept completely confidential by our HR team.
- We are unable to provide sponsorship for this post. In order to apply, you must be able to demonstrate your eligibility to work in the country where this role is based.
Safeguarding
Our work with children and at-risk adults to keep them safe is the most important thing we do. We are committed to the safeguarding of children and vulnerable adults in all areas of our work. We have zero tolerance for any behaviours and practices that puts children and/or vulnerable adults at risk of abuse and/or harm. All candidates selected for interview will be asked relevant child safeguarding question(s) during the selection interview. Successful applicants will be expected to be compliant with and sign up to our Safeguarding policy, our Code of Conduct and PSEAH (Protection from Sexual Exploitation, Abuse & Harassment). You can find these policies: https://www.warchild.org.uk/our-work/policies-and-reports/safeguarding
Diversity and Inclusion
We value diversity and inclusion and are committed to ensuring that all our people and job applicants are treated fairly, irrespective of where, what or whom they were born, or of other characteristics. We want to offer a safe and inclusive workplace where all our people, especially those who are currently marginalised or underrepresented, can be themselves at work. You can read our Diversity and Inclusion policy on our website, and if you have any questions about our commitment to diversity and inclusion do get in touch: https://www.warchild.org.uk/our-work/policies-and-reports/diversity-and-inclusion
Pre-employment Checks
Employment with War Child will be subject to the following checks prior to your start date:
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a satisfactory police record check to include a Disclosure and Barring Service (DBS) check and/or an International/National Criminal Record Check
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a clear vetting and Due Diligence check
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receipt of two professional satisfactory references