Digital & Individual Giving Manager

Job Summary

Salary: Circa £40,000 per annum, full-time equivalent

We are a multi-award winning, creative and innovative organisation, with big ambitions in the digital arena. The Digital & Individual Giving (IG) Manager is responsible for implementing the regular giving acquisition strategy across digital channels through paid media. You will report directly to the interim Senior Acquisition Manager and play a pivotal role in planning for and managing our digital direct marketing activity, focused on the recruitment of new regular givers. You will also play an important part in executing our brand narrative around children affected by conflict and how War Child are supporting them with power and impact.

Your Role

The Digital & IG Manager will be responsible for managing marketing campaigns across a variety of paid marketing channels. This currently includes Meta, Google Search Ads and YouTube and telemarketing, and is likely to include more channels in the future. You will work closely with the interim Senior Acquisition Manager to ensure that the regular giving programme is performing against targets successfully, contributing to the wider fundraising strategy of recruiting new regular givers and increasing our unrestricted, sustainable income.

You will lead on setting up, running and monitoring campaigns as well as analysing and reporting on results on a daily basis. You will create and test new, regular giving propositions based on audience research and data-led results, working collaboratively with colleagues in the Individual Giving and Data teams to monitor and influence donor journeys to ensure strong rates of retention. You will use a combination of the Meta Business Suite, Google Analytics, agency reports and War Child’s CRM to track and report on results against target.

Your Responsibilities

• Lead on creative development and copywriting across a suite of creative executions. Take responsibility for developing creative concepts and generating ideas for broadcast campaigns.

• Lead on creation, planning and delivery of regular giving acquisition campaigns from start to finish. This includes using data-led insights to build innovative and effective propositions and conversion journeys, with a focus on excellent user experience and recruiting high quality, long-term donors. 

• Be responsible for implementing and delivering a strategic testing plan which underpins all Acquisition Campaigns.

• Ownership and day to day management of telemarketing campaigns, including quality control, regular meetings with agencies, results analysis and reporting and data checks.

• Own the donate section of the website – take responsibility for all income generation donate pages, ensuring they are optimised and donate journeys are seamless.

• Monitor, analyse and report on results using internal and external platforms and dashboards. You will use these insights to inform future campaigns and ensure we are spending budget in the most efficient way. You will set targets using KPIs, and regularly report back on progress against target to the Fundraising departments, presenting how regular giving recruitment supports War Child’s strategic priority of increasing sustainable income.

• Develop strong working relationships with other teams and key stakeholders. Appoint, and manage relationships with external agencies, suppliers and partners (digital and direct marketing, telemarketing, technology, creative, web technical etc.) to ensure excellent service delivery and agency management.

• Maintain a strong knowledge of developments, innovations, and new technology in web development, digital performance, digital marketing and social media, and any sector insights and trends, and identify any that may be of benefit/interest to War Child.

• Draw on fundraising knowledge and Direct Marketing expertise to support the interim Senior Acquisition Manager and Heads of Acquisition & Individual Giving with the overall acquisition strategy, including making key recommendations on targets, opportunities for growth, scale back, and spend needed, whilst considering the external environment / trends across the sector, audience insight and campaign learnings – helping to influence strategic decisions on future investment.

• Work closely with the Senior Fundraising Compliance Advisor and other key team members to ensure that all marketing activity is in line with compliance regulations set by the IOF, DMA, ICO, Fundraising Regulator and GDPR legislation.

• Providing support and advice to other Fundraising departments from time to time on fundraising projects which require the use of paid digital channels to drive income. You will use your expertise to help guide the decisions and execution of paid digital media across the organisation.  

• Contribute to creating a culture committed to the safeguarding of children and adults and compliant to War Child’s Safeguarding and Adults at Risk Policies.  

You Are

• An experienced fundraiser with demonstrable knowledge of digital and direct marketing and regular giving recruitment via paid marketing channels, with excellent campaign management skills.

• Someone with a proven track record of successful fundraising results, delivering against income targets to budget and on schedule.

• Analytically and numerically strong, and able to take an evidence-led approach to enhancing performance. 

• Able to assess and optimise campaign performance by analysing data patterns and trends and use a range of KPIs to monitor and predict performance. 

• Able to demonstrate your experience in developing and implementing successful acquisition campaigns and supporter journeys, alongside a good understanding of how to utilise content effectively.

• Good knowledge and experience of PPC, SEO, digital analytics platforms, data capture, monitoring and tracking and how to utilise this to improve digital performance.

• Someone with previous experience of using Meta Business Suite to create and monitor campaigns.

• An excellent communicator with strong relationship-building skills internally and externally.

• Highly self-organised, process driven, proactive and have an excellent eye for detail.

• Someone with a successful track record of managing suppliers and agencies &experienced in managing multiple stakeholder relationships at any one time.

• An excellent copywriter, someone who is passionate and experienced at crafting compelling direct marketing copy for adverts and journeys.

• Competent at using databases and Microsoft Office especially Excel, for supporter management, results reporting analysis and insight.

• An excellent multitasker and can prioritise a demanding and varied workload efficiently.

• Able to think creatively, come up with new and relevant ideas,

• Passionate about digital marketing, with an enthusiasm for keeping up to date with innovations and trends.

• Having previously run non-digital direct marketing campaigns from start to finish for regular giving recruitment, as well as digital ones, would be an advantage.

About Us

Our Values

• Bold: We use our passion and creativity to deliver high quality evidence-based work designed to maximise our beneficial impact for children in conflict.
• Accountable to children: Children can rely on us to respond to their voices and to treat them with respect and dignity.
• Anti-racism: Anti-racism is not merely a belief. It includes actions that we mainstream throughout our work to change and challenge policies and behaviours that perpetuate racism.
• Transparent: We expect to be held to account by our supporters and participants and we respond with openness and honesty.
• Supportive of each other: We support each other to achieve ambitious goals and be the best we can be. We are honest and open, sharing our successes & confronting our challenges.

Our Benefits

• Flexible working - we recognise the considerable benefits that flexible working can bring and are happy to discuss any possible flexible working options with our employees from hiring. For most roles, the following types of flexibility are usually possible: flexible hours, occasional working from home and compressed hours.
• Annual leave – 28 days per year (full-time) rising to 33 days with service, plus bank holidays
• Pension - all eligible employees automatically enrolled into a Group Personal Pension Plan with a 5% employer contribution, with minimum employee contribution on a salary sacrifice basis
• Family leave – we offer enhanced maternity, paternity, adoption & shared parental leave
• Health & wellbeing - employees may take advantage of a healthcare cash plan and a range of wellbeing initiatives and training. In addition, all employees have access to free, confidential one-to-one wellbeing consultations with trained counsellors.
• Learning & development - dedicated to the investment in learning and continuing professional development for all our employees
• Workplace Nursery Benefit – employees make tax and NI savings on nursery costs for children up to the age of 5
• Range of flexible benefits such a Cycle to Work scheme and season ticket loans.

Flexible Working

We positively support flexible working arrangements. These currently include: office working, homeworking, part-time hours, compressed hours, flexi-time, flexi-place (hybrid working) and job shares. We would be happy to discuss individual flexible working requests during the interview process.

How to Apply

• To apply, simply submit an application through our Current Vacancies page and attach a copy of your CV.
• If you have any questions about reasonable adjustments before or during your application, we welcome the opportunity to talk about what we can do to fairly adapt our process for you. Please share what you’re comfortable with to help us put the right support in place, by emailing careers@warchild.org.uk. Anything you tell us will be kept completely confidential by our HR team.
• We are unable to provide sponsorship for this post. In order to apply, you must be able to demonstrate your eligibility to work in the country where this role is based.

Safeguarding

Our work with children and at-risk adults to keep them safe is the most important thing we do. We are committed to the safeguarding of children and vulnerable adults in all areas of our work. We have zero tolerance for any behaviours and practices that puts children and/or vulnerable adults at risk of abuse and/or harm. All candidates selected for interview will be asked relevant child safeguarding question(s) during the selection interview. Successful applicants will be expected to be compliant with and sign up to our Safeguarding policy, our Code of Conduct and PSEAH (Protection from Sexual Exploitation, Abuse & Harassment). You can find these policies: https://www.warchild.org.uk/our-work/policies-and-reports/safeguarding

Diversity and Inclusion

We value diversity and inclusion and are committed to ensuring that all our people and job applicants are treated fairly, irrespective of where, what or whom they were born, or of other characteristics. We want to offer a safe and inclusive workplace where all our people, especially those who are currently marginalised or underrepresented, can be themselves at work. You can read our Diversity and Inclusion policy on our website, and if you have any questions about our commitment to diversity and inclusion do get in touch: https://www.warchild.org.uk/our-work/policies-and-reports/diversity-and-inclusion

Pre-employment Checks

Employment with War Child will be subject to the following checks prior to your start date:

• a satisfactory police record check to include a Disclosure and Barring Service (DBS) check and/or an International/National Criminal Record Check
• a clear vetting and Due Diligence check
• receipt of two professional satisfactory references